Wellage
Product Campaign
Context:
Korean clinical brand WELLAGE sought to capture the Singapore market by promoting its high-purity Real HA™ (Hyaluronic Acid) range across retail and e-commerce.
The Challenge:
The hydration category is saturated with "fluffy" marketing and unrealistic beauty standards, making it difficult for science-backed brands to build genuine trust.
The Solution:
"Zero BS. Just Real HA™." We delivered a transparent, high-impact campaign using "No Filter" visuals and clinical proof. By stripping away the fluff across OOH and social, we positioned WELLAGE as the honest, high-performance choice for Singaporean consumers.
