For VivoCity’s 20th anniversary, we brought one idea to life: a birthday party everyone’s invited to.

We imagined a single waterfront celebration where you could race your mini-me around a mini VivoCity, decorate a giant birthday cake, see your drawing on the big screen and stop the clock at exactly 20. A 30-second film flies through it all like a drone and lands on the key visual, which carried the campaign across the mall, from the Level 1 wall sticker to the link bridge screens.

The film and key visual were crafted with generative AI, then directed, composited and finished in-house.