Southeast Community Development Council

Context:

SECDC wanted to put the Southeast District on the map and on social. The goal was to spotlight local gems and ongoing campaigns in a way that actually connected with younger audiences.

The Challenge:

Traditional comms weren’t cutting it. To reach a younger crowd, SECDC needed to trade polished PSAs for something rawer and realer - made for the For You Page.

The Solution:

We built a TikTok series, mixing street interviews, trending formats, humour, and bite-sized info. Shot, edited, and produced entirely in-house, the content brought community stories to life in a way that felt fun, fresh, and authentically TikTok.

The result? Heartfelt messages that got hearts and eyeballs.