Most insurance brands lead with anxiety. We helped MSIG go the other way. We built a modular creative platform that could flex across seven product categories and every format, from campaign KVs to EDMs to social. One visual system, endlessly adaptable. Protection reframed as empowerment.
We took MSIG's existing 2D mascot and built an AI generation pipeline that converted Mamori-chan into a consistent 3D render. She was then composited into real-life scenes across every product category. Same character. Infinite scenarios.
Social. EDMs. Banners. Seven product lines, dozens of formats, one consistent character - produced in a fraction of the time needed.
