Watsons

Context

After an abrupt exit from Singapore, GNC vanished without warning—leaving health enthusiasts hanging. In 2024, they made an unexpected comeback, exclusively through Watsons.

The Challenge

This wasn’t your average product relaunch. It was a shock drop. A comeback that needed to impossible to scroll past. On social, we had just seconds to stop thumbs and grab attention. The return had to feel as dramatic as the disappearance.

The Solution

We embraced the unexpected. Using a cinematic visual style and a touch of theatrical flair, we framed GNC’s return as one of those moments you had to see to believe. With AI tools like Runway and Kling, we produced dynamic, movie trailer-style content in-house in just days. Designed to be loud, visual, and unmistakably scroll-stopping, it wasn’t just a comeback, it was a plot twist.