GNC

Context:

For casual wellness seekers, the supplement aisle is overwhelming. Protein powders, fat burners, meal replacements, amino acids—if you're not already deep into fitness, you have no idea what you actually need.

The Challenge:

How do you help overwhelmed consumers cut through the noise and find the right products for their specific struggles—while making it clear that Watsons is now their only destination for GNC?

The Solution:

This One's for You" matched real fitness struggles to exact product solutions. Instead of expecting people to decode supplement jargon, we called out hyper-specific pain points—stuck at 5 push-ups, won't take your shirt off at the beach, losing your mind on the treadmill—then prescribed the precise GNC bundle that solves it.