Epson

Context
CEOs often come off as all strategy, no soul. But in today’s world, leadership is more than boardrooms and bottom lines—it’s about being real.

Challenge
How do you humanize Siew Jin Kiat, Regional Managing Director at Epson Southeast Asia, without sounding like a press release? Simple: drop the script, keep the story.

Solution
We ditched the podium and hit record. In a social-first, interview-style video, JK answers candid questions with honesty and heart. No buzzwords. No corporate fluff. Just real talk about purpose, resilience, and what drives him—making the man behind the title feel a whole lot more human.