CIMB

Context

CIMB is a leading ASEAN bank with strong regional roots and a fast-growing digital edge. But in a space where attention is currency, the brand needed a social refresh that matched its bold ambitions with a bold presence.

Challenge

CIMB’s socials felt too safe. Too stiff. Too… banky.

We had to shake off the corporate shell and build a social identity that was modern, magnetic, and made for the scroll, especially on Instagram, where perception needed the biggest shift.

Solution

We overhauled CIMB’s Instagram with a new playbook: bold visuals, bite-sized money smarts, and content that talks, not lectures.

From financial tips to lifestyle hits, we made banking feel like something you’d actually stop and care about.

Sharp tone. Human voice. Zero jargon.

The result? A brand that doesn’t just show up in your feed - it belongs there.