Bob snail

Context:

Bob Snail needed consistent social content to build brand awareness and drive consideration in Singapore's competitive healthy snack market. With a diverse product range and a 100% natural positioning, the challenge was maintaining feed presence without feeling repetitive.

The Challenge:

How do you keep parents engaged with a snack brand on social media when you're competing against endless scrolling and short attention spans? Bob Snail needed content that felt fresh, fun, and informative—without overcomplicating the message.

The Solution:

We created an always-on content system built around simplicity and variety. Clean, colorful product photography made flavors instantly recognizable. Interactive carousels invited exploration ("Explore Bob Snail Roll Flavours"). Educational posts reinforced the natural positioning ("Nothing Hidden, Just Nature"). Playful prompts like "What's Your Bob Snail Mood?" turned product formats into personality-driven choices. The result: a feed that stays scroll-stopping, snack-sized, and always on-brand.