Asia pacific sustainability aviation centre

Context:

The Asia Pacific Sustainable Aviation Centre (APSAC) was established to accelerate aviation sustainability across the region. As a new organization uniting airlines, governments, and industry stakeholders, APSAC needed a brand identity that could command authority in a complex, technical space.

The Challenge:

How do you build instant credibility for an emerging organization in a sector dominated by legacy institutions? APSAC needed a brand that could hold its own at industry forums and government tables without feeling corporate or impenetrable.

The Solution:

We created a brand built on upward momentum. The logo merges an ascending arrow with an aircraft symbol, visualizing progress toward sustainable skies. A bold blue-and-cyan palette conveys trust and professionalism, while the modular arrow pattern creates a flexible system that scales from business cards to conference stages—positioned to lead the conversation on aviation's sustainable future.