To boost awareness of the Employment and Employability Institute (e2i) among younger generations, TILT executed a four-month social media campaign titled #LetsTalkMillennials, where roughly a dozen millennials of varied passions and career stages shared their aspirations and experiences of working life.
Content was split into three acts: Explorers (students), Rise&Grinders (full-timers) and Selfstarters (self-employed), with a mix of video interviews, blog posts, quotes, trivia and shared links published on Facebook, Instagram, YouTube and LinkedIn.
